Social media can make or break a brand, a lesson Maytag learned the hard way.
Home appliance giant, Maytag, is facing some tough times ahead after Heather Armstrong (a.k.a. Dooce), number 26 on Forbes’ list of Most Influential Women in Media, had a less than satisfying experience.
You do not want to get on the wrong side [...]

In a follow up to my previous post regarding the limit on creativity, I came across a great post about colour in the design world.
Can colour be owned?
In one word, yes. If you have ever taken a look at a colour swatch book you will know there are seemingly endless amounts of options, but those [...]

Every industry is feeling the pinch and some anxiety in the current economy. Whether the reactions are fear-based or real is irrelevant. What is real is people are waiting, reluctant to move forward into the unknown.

What should we do in the way of marketing in these times?

It’s the goal of marketing to define Who to [...]

There has been lots in the news lately about Coke and Pepsi, so I thought it fitting to continue on with that trend here at Words of the Web. Coke is launching a new social media campaign as a part of its Open Happiness philosophy.
What makes people happy? Coke is going to find out.
Coke is [...]

New hardware, new peripherals, a refined look and a larger screen make the new iMac better than ever.
As my MacBook Pro is getting older and older, I was debating the purchase of a Mac Pro. A visit to the Apple website today has completely changed my mind. At first glance, the new iMac looks like [...]

To get my bias out of the way, I am a huge fan of Apple products, advertising, and pretty much everything else they do. With that said, I think they have come up with what is the best banner advertisement ever on Wired.com.

Over at The Happiness Machine, Mike Lynch brought this ad to my attention. [...]

This post is for a course I am currently taking at the University of Western Ontario. Please be advised that it does not have any direct link to the world of the web, but many indirect ones. This will be of great interest to fellow bloggers out there.

There is a common list of journalistic [...]