UGG Boots – Plain Bad Design
If a product is poorly designed, it usually fails to be useful, let alone popular. There are, however, exceptions to this law. The best example in recent history is the UGG Boot.
The University of Western Ontario, in particular, has been riddled with the UGG craze for at least the last four years I have been [...]
Marketing In A Downturn
Every industry is feeling the pinch and some anxiety in the current economy. Whether the reactions are fear-based or real is irrelevant. What is real is people are waiting, reluctant to move forward into the unknown.
What should we do in the way of marketing in these times?
It’s the goal of marketing to define Who to [...]
