To get my bias out of the way, I am a huge fan of Apple products, advertising, and pretty much everything else they do. With that said, I think they have come up with what is the best banner advertisement ever on Wired.com.

Over at The Happiness Machine, Mike Lynch brought this ad to my attention. Not only does this ad baffle me as to how it was created, but it will instantly attract everyone that visits the home page.

This ad steps outside of the conventional skyscraper ad with its interactivity. If you want the ad to stop, you can click the ’stop’ button on the top right, but that is not the incredible part.

The most amazing part of this banner is what happens when you hover over the menu.

Hovering over the menu stops the animation, allowing you to use the menu with no interruptions. When you remove your mouse from the menu area, the ad continues!

Enough talking about it, go take a look at it before it’s gone!