Coke To Send Bloggers Worldwide
There has been lots in the news lately about Coke and Pepsi, so I thought it fitting to continue on with that trend here at Words of the Web. Coke is launching a new social media campaign as a part of its Open Happiness philosophy.
What makes people happy? Coke is going to find out.
Coke is sending three bloggers around the world to find out what makes people happy. Director of Coca-Cola’s office of digital communications and social media, Adam Brown, says the new media excursion is “about telling the story that involves Coca-Cola, that involves the attributes of what Coca-Cola is about, optimism and joy.”
If you’re waiting to hear who these bloggers are that will be sent around the world with their traveling costs covered on top of a salary, you will have to wait a little longer. 14 days to be exact. An online vote is being held at Expedition206.com where 9 finalists remain.
Read the original article on Marketing Magazine.
Carson Shold is a freelance graphic and web designer born in Victoria, BC and living in London, Ontario. He is a ‘for hire‘ designer that wants to help your business stand out – the right way. You can connect with him and his thoughts on twitter or check out his portfolio at carsonshold.com.
I like this news bit.
This is so mostly because when I came to UWO I came with the intentions on becomming a journalist for a newspaper, but over the past 2 years I have seen a change in news, like we all have. I don’t need to be hired by a newspaper to tell a story anymore.
I think it is truely liberating that people are taking power into their hands, thanks to the net. Coca Cola’s campaign to send three bloggers to report on optimism and joy is bloody brilliant.
Like we learnt in class, us consumers, or should i say CITIZENS (what we should be foremost) are re-defining market strategy by saying, “No, to the nonsense of consumption corruption”.
I think the future looks bright us.
I’ve talked with a few VPs of marketing firms and this is a more common occurrence than you may have thought.
Some firms will cover travel costs to get a few bloggers to come out to an event where a product or two are featured, and will let the bloggers use the products for free.
There is no obligation to write about the product, but if they like it they usually will. I think this is a great way to spread the word about products in a non-traditional way.
People listen to viral marketing. Period.
What a life!
With the advent viral marketing, I’m left wondering how much longer the multimillion dollar television spots will seem like a good allocation of resources. Looking at how much it would cost to send 3, let alone 30 correspondents to locations around the world, the cost pales in comparison to the budget for those 30-second, easily-ignored, zero-engagement advertisements.
Hello, Its great to see your support of this social media campaign. I for one am an advocate & hope that using our online networks this can grow to be something quite big. I would love your suuport for my team(Team WOW!)If you have a moment, vote us in!
http://www.expedition206.com/TeamWow.aspx
Thanks!
Greer
I agree Kevin, social marketing seems like it’s still in a sort of beta phase, but it is exploding! Companies love it because it’s cheaper than most traditional methods, and people love it because they feel involved. It really is win win.
Greer, I checked out your team and it looks great. Your past experience in media, marketing etc. makes you seem like a no-brainer choice to go on this adventure. I wish you the best!
hey, i found